52° Cool Eyeshadow Palette

This COOL HERO palette is a first-of-its-kind formula that illuminates the eyes with a striking multi-dimensional glassy effect. Our lid illume formulas are fool-proof, even if you have the fear of eyeshadow.

These versatile shades are perfect for any eye color and were meticulously designed to wear alone or seamlessly blend, layer and mix to create multiple looks.

This is the perfect palette for an effortlessly glamorous look in minimal time, or to achieve the ultimate smoky eye.



Rose Gold, Purple, Taupey-Grey, and Gunmetal.

• Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff.
• For more pigment, apply directly to your eyelid using your fingertip.
• For a diffused wash of color, use our Everything Eye Brush. Be sure to use firm pressure.
• Push, swipe, swirl, layer, and have fun. Mix and match the colors, and let your creativity or simplicity SHINE!